Projects
The Pandora rebrand reconnects with Gen Z by modernizing its charm bracelet and refreshing its voice to reflect authenticity, inclusivity, and emotional storytelling. Through updated product design, influencer partnerships, and a college pop-up tour, the campaign bridges nostalgia with current trends. This strategic shift positions Pandora as a meaningful, fashion-forward brand that celebrates special moments. Team: Kailyn Kelly, Kylee Butler, Ella, Priscilla Gravett, Raney Burnett
My role: Product Designer, Researcher
The Pandora rebrand reconnects with Gen Z by modernizing its charm bracelet and refreshing its voice to reflect authenticity, inclusivity, and emotional storytelling. Through updated product design, influencer partnerships, and a college pop-up tour, the campaign bridges nostalgia with current trends. This strategic shift positions Pandora as a meaningful, fashion-forward brand that celebrates special moments. Team: Kailyn Kelly, Kylee Butler, Ella, Priscilla Gravett, Raney Burnett
This project reimagines Coachella’s experience to stay relevant across generations, from Gen Z to nostalgic older attendees. Targeted activations like SIP & Art, a ThredUp Thrift Pop-Up, and the LA Fire Relief initiative position the festival as both experience-driven and socially conscious. By leveraging audience segmentation and cultural trends, Coachella strengthens its identity as a multigenerational lifestyle destination. My role: Researcher, Concept Creator
This project reimagines Coachella’s experience to stay relevant across generations, from Gen Z to nostalgic older attendees. Targeted activations like SIP & Art, a ThredUp Thrift Pop-Up, and the LA Fire Relief initiative position the festival as both experience-driven and socially conscious. By leveraging audience segmentation and cultural trends, Coachella strengthens its identity as a multigenerational lifestyle destination. My role: Researcher, Concept Creator
Star Bites is a curated dining experience at Coachella featuring food and beverages inspired by the festival’s top artists. Designed to engage Gen Z’s interest in celebrity culture and shareable moments, the activation combines culinary storytelling with interactive digital content. With immersive branding, social media integration, and exclusive incentives, Star Bites enhances the festival atmosphere while reinforcing Coachella’s cultural relevance. My role: Researcher and Graphic Designer
Star Bites is a curated dining experience at Coachella featuring food and beverages inspired by the festival’s top artists. Designed to engage Gen Z’s interest in celebrity culture and shareable moments, the activation combines culinary storytelling with interactive digital content. With immersive branding, social media integration, and exclusive incentives, Star Bites enhances the festival atmosphere while reinforcing Coachella’s cultural relevance. My role: Researcher and Graphic Designer
This project focused on creating and analyzing an original Pinterest post aimed at young women interested in beauty and spirituality, using trend-driven content and optimized posting times. By tagging products, following top-performing categories, and leveraging platform best practices, the pin achieved notable engagement with 373 impressions and 137 interactions. Insights revealed the importance of consistent, seasonal, and cross-platform posting to boost reach and performance. **Creator**
This project focused on creating and analyzing an original Pinterest post aimed at young women interested in beauty and spirituality, using trend-driven content and optimized posting times. By tagging products, following top-performing categories, and leveraging platform best practices, the pin achieved notable engagement with 373 impressions and 137 interactions. Insights revealed the importance of consistent, seasonal, and cross-platform posting to boost reach and performance. **Creator**